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Ninefold Studio

Partnerships

We own and run the channels, so a partnership is agreed directly with us. That means one conversation, one set of standards, and a segment built into the episode instead of stuck on the front of it.

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I / The shapesAgreed per partner

What a partnership can look like

These are shapes we have built, not a menu. What we actually do is agreed per partner, and fit with the channel decides it rather than the size of the ask.

the partnered partthe channel’s regular output

Agreed per partner

if it fits the channels

  1. Integration

    A named segment inside a regular episode, in the voice of the channel.

  2. Dedicated episode

    A whole episode built around the subject, made on the same process.

  3. Series or season

    The partner carried across a run of episodes on one channel.

  4. A channel of their own

    The studio builds and runs a channel that belongs to the partner.

Examples, not a menu

Or another shape entirely, agreed with the partner. Almost any shape is possible where it fits the channels.

The shape is agreed per partner. What decides it is fit with the channel, not the size of the ask.

II / Where you joinAt the start

Where you join the work

A partner sits in the room at the start, where the problem, the audience and the bounds are set, and sees the first cut before anything goes out. Nothing is bolted on at the end, because by then the episode is already what it is.

Where a partner joins the workWHERE A PARTNER JOINS THE WORKthe partner is in the room hereFRAMEAIMBUILD01Problem02Research03Inventory04Who05Goal06Bounds07First cut08Measure09Iteratewho it is forwhat it has to dowhat we will not doand sees the first cutbefore it goes outnot bolted on at the endONE PROGRESSION, TOP TO BOTTOM

A partner sets the bounds with the studio at the start, and sees the first cut before it goes out. Nothing here is a promise about what it will do.

III / FitWhat decides it

What we take and what we do not

It has to suit the channel

The subjects are wide, so most things fit somewhere. What does not fit is anything the audience would read as out of character.

We write it

Copy goes through us and lands in the channel voice. You approve it, you do not draft it.

We will say no

If the only way to make it work is to overstate it, we will tell you rather than take the work and hedge.

IV / A written exampleInvented

What an integration reads like

Written for this page to show the shape. The channel, the episode and the partner are invented, and this is not a placement we ran.

  1. Out of the episode

    Every keeper kept a log: the weather, the oil, the ships that passed, the hour the lamp was lit. Without it, the next keeper started blind.

  2. The partner

    Partner exists for the same reason. It keeps a team’s notes in one place, so whoever picks up the work starts where the last person stopped. The link is in the description.

  3. Back into the episode

    The logs survived. Which is how we know what went wrong that winter.

V / What we needFrom you

What we need from you

What it has to do
The outcome you are working towards, in your words.
The bounds
Deadline, approvals, and anything the copy has to stay inside.
The claims you can stand behind
Whatever we say about you, you have to be able to back.
VI / The media kitSent by hand

The media kit

We do not publish audience numbers on this site. The media kit carries them, along with the categories, the formats and how a partnership is priced. It is sent by hand, so ask and we will send it to you directly.

Ask by email

The form is not taking submissions yet. Send the same thing to the address below and it reaches the same place.

Include
  • Name
  • Email
  • Company
  • What are you trying to do?
info@ninefoldstudio.comEmail for the media kit